Orangina Schweppes

Hibiscus PartyThe main goal of the party was to get loyalty to the public and encourage consumption of Tonica Hibiscus.The event was mainly focused on after work consumers, that is, men and women between 25 and 50 years old with a medium-high purchasing level.

Objective

Encourage the consumption of Tonica Hibiscus.

The Idea

A party was organized full of details and color.

The staging of the event surprised the attendees with a magical and sophisticated evening by Schweppes.

The idea of the event was to give sensuality and color to the environment; for this purpose attractive stewardesses and stewardesses were hired who posed before a large panel of Hibiscus created especially for the occasion and decorated in detail as a vertical garden.

In addition, flowers were given to the attendees and work was done to have the guests photographed with fun props.

RESULTS:

Thanks to the staged production, a great deal of notoriety was achieved during the evening/night of the party as well as a high acceptance rate in the product test.

Consumer after work.

National