Toys R Us
Toys R Us 25th Anniversary Campaign
Framed on the 25th anniversary of TOYS R US, different actions were carried out with the aim of transmitting a celebration image and increasing traffic in the Toys R US establishments.
Objective
Celebrate and spread the 25th anniversary of TOYS R US.
The Idea
Among a set of activations, the event that took place in October at the Palacio de las Alhajas in Madrid is worth mentioning.
The party, attended by more than 250 people (suppliers, customers, employees and celebrities), celebrated the 25th anniversary of TOYS R US on Iberia.
The icing was placed by the exceptional master of ceremony Anne Igartiburu who delivered a €25,000 check to the Aladdin Foundation on behalf of TOYS R US.
After a small talk, a special brunch was held within a fairground atmosphere in which the attendees had fun participating in different games.
A fun anniversary video was also recorded in which the main protagonists were the youngest.
Employees, suppliers and customers.
The children shared their moments of maximum illusion and fun by telling what their favorite games and pastimes were. The video was screened during the act as well as on the different social platforms .. making toys R. US enjoy high presence in .. The spirit of celebration was spread in TOYS R US stores where a set of special activities were held with animators responsible for performing magic and balloonflexia games. During the three months of action strong links were created with the customer through animations, gift giving and many surprises that made the delights of the little ones . . . . In addition, under the name “Geoffrey Tour”, a pleasant tour of the TOYS R US mascot was made through the different shops, where the giraffe of TOYS could photograph and interact with the families visiting the establishments. To end the cycle of celebration of the anniversary TOYS R US was closed a collaboration agreement with MERCEDES BENZ to carry out the TOY RUN. A total of 25 TOYSRUN were drawn; the winner, his parents and friends were picked up by a Mercedes-Benz car that moved them to a TOYS R US store. There they were waited by the store staff to start a one-minute tour of the central corridor of the store where the child could fill a shopping cart with free toys. To participate it was necessary to register on the web.
