Tourism of Mexico

To live it to believe

Within the framework of the FITUR Tourism Fair, the Tourist Promotion Council of Mexico asked Origen World Wide for an outdoor campaign to promote different tourist destinations in the country such as Mexico City, the Capes and Oaxaca.

Objective

To make known the different vacation options of Mexico.

The Idea

From Origin they were sought outdoor advertising spaces strategic with high visibility and very visual.

They were placed from fences in places as much as Puerta del Sol, passing through screens in crowded places in Madrid as Plaza de Callao, to buses, cabins and mobile units.

The campaign was also reinforced with new media such as taxis and press kiosks.

For 2 months, destinations within Mexico played a special role in several cities in Spain.

More than 20 million hits to our target.

Men and women aged 25-50.

National Spain