The Style Outlets
First Anniversary Viladecans The Style Outlets
Origen World Wide is responsible for performing events and promotions in the shopping center Viladecans The Style Outlets, in Barcelona. On the occasion of the celebration of First Anniversary several actions have been carried out with the aim of generating traffic, attracting new consumers and creating a unique shopping experience.
Objective
Generate traffic, interact with customers and create unique shopping experience.
The Idea
The First Anniversary was celebrated between October 20 and 28, a week in which promotional and animation activities were performed:
- “Surprise envelopes” action: promotion to generate traffic to the center.
- Concert with Sidecars and fireworks: animation and entertaining action.
RESULTS
- Increased traffic in the center.
- + 200,000 people reached through the RRSS.
LINKS
- http://elfar.cat/not/20786/viladecans-the-style-outlets-celebra-su-aniversario-con-musica-descuentos-y-sorpresas-para-toda-la-familia/
- https://www.elllobregat.com/noticia/14272/viladecans/viladecans-the-style-outlets-cumple-su-primer-ano-con-26-millones-de-visitantes.html
Current and potential customers of the center.
Viladecans Barcelona
