Wines from Madrid

XVIII Madrid Wine ShowOrigen World Wide has been the agency selected to organize the XVIII Madrid Wine Show, held on 13 November at the Real Casa de Correos. With the aim of turning this sample of broths into a reference for the hospitality of the Community of Madrid and helping to improve the image of wines of the D.O.

Objective

Position the D.O. Wines of Madrid in the market as the first choice of Madrid. Create a reference event among professionals in the sector.

The Idea

Origen World Wide designed the event from start to finish, with a comprehensive communication plan focused on a powerful call for media and specialized journals in the sector.

The hall was opened by the president of the Community of Madrid, Cristina Cifuentes, and the president of the Regulatory Council of the D.O., Antonio Reguilón, achieving an important impact through the presence in more than 30 media.

The attendees summoned by Origin around the wine world, some 900 people in total among winemakers, hoteliers, winemakers, sommeliers and other professionals of the sector, enjoyed an intense day in which they shared tastings and tasted the most exquisite wines in the region.

Presence of 37 producers of the wineries that comprise the D.O. Vinos de Madrid.More than 900 attendees to the event.Reference event among professionals of the sector.Great institutional support.Professionals of the wine industry.

Madrid