Tía María

I’m weird.

From Origen World Wide, a campaign was created for Aunt Maria, a liquor with strong personality, to boost her consumption.

Objective

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Tía María is a coffee liqueur with a strong personality and its combination, Tía María + coffee, reinforces its versatility when combining.

The brand wants to take advantage of the opportunity of the existing vacuum of spirits that capitalize on cocktails and long drinks of coffee, to revitalize and rejuvenate the brand.

Tía María Coffee Project aims to educate consumers, baristas and bartenders in the specialty of coffee cocktails and to boost the trend of this type of consumption, incipient in our country, but growing in other countries. 

The Idea

We create a unique space Tía María where you can enjoy all the consumer versions that the brand offers. To do this, we involve the establishment offering a different experience: exclusive community of premises, activation with stewardess, incentives to staff to reward prescription and support and special petio for customers.

For communication we base ourselves on the concept of being different, different, unusual…even strange. A provocative idea to turn people who are different and rare into protagonists and ogullosas of their oddity.

consumers, baristas and bartenders