Zubrowa

Zubrowka Activation to Consumer with Brand AmbassadorOrigen World Wide, as Zubrowka agency, proposes an activation plan aimed at consumers to train hoteliers in product catering and get a qualified product test among vodka consumers. Zubrowka is a type of vodka flavoured with Polish herbs, distilled from rye and with an alcoholic graduation of 40%. It is a brand still little known in Spain, reason why this type of activations resound very effective.

Objective

Train hoteliers in the product and get qualified proof.

The Idea

The activation is simple, so that the hotelier can use it to offer it at any time in his establishment.

The strategy involves creating a visibility plan, promoting for the consumer and finally activating demonstrations with a Brand Ambassador who is the best-known and able-to-sell product.

The result was very satisfactory and the various actions were very welcome. 15 formations were held on the brand to hoteliers from different points of sale and 22 tastings to customers.ZUBROWKA has managed to make a gap as a new category.

Vodka consumers aged 25-45 and with an urban and cosmopolitan lifestyle.