Madrid In Game arrives in the capital to boost the video game industry

The vice mayor of Madrid, Begoña Villacís, presented in an act the new brand with which she wants to position the city as an international reference in this sector

The City Council is promoting this project with the aim of strengthening the competitiveness of Madrid companies to attract talent and investment and to promote the development of a sector of high strategic value, economic weight and dynamic potential of Madrid.

Madrid, October 19, 2022. – The vice mayor of Madrid, Begoña Villacís, has returned to the Videogame Campus this Wednesday to present Madrid In Game, the new brand that will accompany the different initiatives focused on promoting the videogame industry and gamification in the capital and making it, as well, a world benchmark of the sector. As the vice mayor explained, “in Madrid In Game . We promote the ecosystem necessary for people to create and develop opportunities and to find them in the city of Madrid. This is what we think when we set up the Videogame Campus, a sector that is booming and with which we will contribute to video games not only being seen as entertainment, but also as an industry to develop and for which the capital wants to be recognized.”

With this new identity, Madrid enters the game to continue to enhance the innovative capacity of the city, its professionals and citizens through two strategic pillars: the Video Game Clusterlinking the entire ecosystem of enterprises and training centres in the sector, and Campus of Videogame, which has an incubator-storage project, a high performance center of eSports and a pavilion of experiences where the Museum of the Video game will be located. The City Council has allocated almost €22.5 million over the next 3 years for this project which aims to strengthen the competitiveness of Madrid companies to attract talent and investment and to promote the development of a sector of high strategic value, economic weight and dynamic potential of Madrid.

Origen WW company of recognized prestige in the field of marketing and the Communication will be part of the pull of companies that participate in this initiative, in particular will work jointly with the operator of telephony Vodafone and the study of video games Gammera Nest, in the design and management of the campus development centre (Development Center). Campus of Videogame will be installed in three pavilions of the Casa de Campo that total more than 4,000 square meters. Development Center, which will be installed in the old Exhibition Pavilion, will be complemented by a virtual campus and will be dedicated to training, entrepreneurship in the sector, collaborating with universities, offering advice to companies and looking for investors who want to be established in Madrid. Icona I pavilion will host tournaments and activities related to eSports, including the Municipal eSports League and a team training area. Videogame Museum, which will be hosted in the old Pabellon Icona 2, will be an interactive space and immersive and disruptive experiences that will have a fixed exhibition on the history of video games, as well as temporary exhibitions where the developments of some projects will be shown. Madrid will thus add a new space dedicated to the culture and industry of the video game, which regained its presence in the capital with the celebration of fairs such as Gamergy or the Global E-Sports Summit.

https://www.madridingame.es/